Konzepte von Koryphäen

Thinkers50 and several ranked thinkers have been featured in managerSeminare’s January 2021 issue.

“Weit weg in China schien das Corona-Virus, als am 18. November 2019 im Rahmen einer festlichen Gala in London zum zehnten Mal seit 2001 die weltweit führenden Managementvordenkerinnen und -vordenker gekürt wurden. Mit den Erstplatzierten im Thinkers50-Ranking, Renée Mauborgne und W. Chan Kim von der französischen Insead Business School, rückte die von beiden konzipierte Theorie des Blauen Ozeans in den Fokus: Es geht darum, gänzlich neue Märkte zu erschließen, indem neue Kundenbedürfnisse aufgetan werden, statt in demjenigen Gewässer, durch das man – zusammen mit der Konkurrenz – gerade steuert, einen blutigen Verdrängungswettbewerb zu versuchen.”

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Konzepte von Koryphäen

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Thinkers50 Awards Gala 2023