Author of Unlocking Innovation.
Gold Medallist – Literary Titan Book Awards.
Member of the team at P&G that launched the revolutionary Swiffer sweeper.
Why do so many innovation initiatives fail to come to fruition? Why does only one in every 50,000 incubated ideas reach USD1 million in sales? Many leaders blame lack of big ideas within their organisation. However, Robyn contends that innovation failures are not an ideas problem; the problem lies with leadership. In her 2025 book, Unlocking Innovation, Robyn sets out her ABCs of Innovation framework, a holistic model consisting of Architecture (provides the governance to facilitate design, development, and launch); Behaviour (the mindsets required for innovation success); and Culture (the connections and stories that encourage growth).
Robyn is the founder and chief navigator at MileZero, a consultancy that helps companies achieve consistent revenue growth through a holistic approach to innovation. She is also an assistant professor at The Massachusetts College of Art and Design, where she teaches courses in strategy and product innovation. Prior to founding MileZero, Robyn was a partner at Innosight, a manager at the Boston Consulting Group’s offices in Boston and Copenhagen, and an assistant brand manager at Proctor & Gamble. She earned her MBA at Harvard Business School and graduated from Miami University (OH) with a BSc in Marketing.
Unlocking Innovation: A Leader’s Guide for Turning Bold Ideas into Tangible Results (Page Two Press, 2025). How Corporate Leaders can Unlock Innovation (28th& Park podcast, 2025); Unlocking Innovation (Product Quest Podcast, 2024); Why Innovation Fails and How to Fix It (SME Strategy podcast, 2025); Innovation is a leadership problem (Joe Hirsch podcast, 2025); Getting Personal Online: Create a Winning Strategy for Your Online Business (Harvard Business Review webinar, 2015); ‘The Chief Innovation Officer’s 100-Day Plan’ (with Scott Anthony, Harvard Business Review, 2014) ‘Are Your Targeting a Phantom Market?’ (Harvard Business Review, 2012); ‘5 New Rules for a Winning Brand Launch’ (FastCompany, 2012).
“Ideas? Easier than ever. Leading innovation? Trickier than ever… unless you’ve got this book.”
– Michael Bungay Stanier, Thinkers50 Coaching & Mentoring Award, 2023; author of The Coaching Habit
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
Thinkers50 Limited has updated its Privacy Policy on 28 March 2024 with several amendments and additions to the previous version, to fully incorporate to the text information required by current applicable date protection regulation. Processing of the personal data of Thinkers50’s customers, potential customers and other stakeholders has not been changed essentially, but the texts have been clarified and amended to give more detailed information of the processing activities.
