Aiming blind and big

By Stuart Crainer and Des Dearlove

In 1907, Henry Ford professed that his aim was to ‘build a motor car for the great multitude … It will be so low in price that no man making a good salary will be unable to own one – and enjoy with his family the blessing of hours of pleasure in God’s great open spaces … everybody will be able to afford one, and everyone will have one. The horse will have disappeared from our highways, the automobile will be taken for granted’. Ford’s commitment to lowering prices cannot be doubted. Between 1908 and . . .

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