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The Business Portfolio Map

By Alex Osterwalder and Yves Pigneur

We have prototyped a new tool called the Business Portfolio Map. The aim: to help organizations understand if the business is prepared for the future or risks disruption.

The Business Portfolio Map visualizes a company’s entire portfolio of business models on a single map. In the image above you can see the full concept which is composed of the execution engine (exploit/improve) and the innovation engine (explore/invent). The Business Portfolio Map visualises all of your existing businesses, as well as all of your new growth initiatives. This holistic view shows you if your company is prone to . . .

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