Always start by defining terms. It sounds sensible and straightforward – especially with a subject like strategy which has been studied from every angle.
But it is not.
In 1987 Henry Mintzberg offered five definitions of strategy for consideration: plan, ploy, pattern, position and perspective. Strategy is perhaps most commonly envisaged as a plan -- consciously intended action developed in advance. A related concept is strategy as a ploy – a specific manoeuvre designed to outfox opponents. Strategy as pattern –the focus of much of Mintzberg's research – is a consistency of behavior intended or otherwise. Strategy can be a . . .
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