Leading enterprises vs. treadmill enterprises

At Haier, we believe we should be brave enough to ‘deny ourselves’, a concept deeply rooted in Chinese philosophy. ‘Denying ourselves’ is to get rid of the idea that we are successful and to be aware that we need to overcome our weaknesses and continually improve ourselves. Winning today is not sufficient, as we also need to win tomorrow. We need to strive for sustainable innovation, quickly developing a series of competitive advantages and then upgrading, seizing fleeting or instantaneous opportunities.

We have determined a strategy for the Internet age. Our goal was to create the best user experience possible . . .

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