New INSEAD Book Reveals Eight-Scale Framework Decoding Cultural Differences Impacting International Business

“The Culture Map: Breaking Through the Invisible Boundaries of Global Business”
presents an easy-to-follow framework helping managers navigate
the cultural complexities of doing global business
Fontainebleau (France), Singapore and Abu Dhabi – June 17, 2014 – INSEAD, the leading international business school, today announced the publication of a new book by Professor Erin Meyer, renowned expert in global leadership. The Culture Map: Breaking Through the Invisible Boundaries of Global Business explains how managers can dramatically increase business success by improving their ability to understand the behaviour of colleagues, clients, and suppliers from different countries . . .

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