It is no revelation that how we consume content has fundamentally changed in the wake of ever-emerging platforms, both online and offline, that vie for our attention. For consumers, it’s all about personal preference in how and when information is received and, increasingly, the desire for more tailored content. For publishers, it is no longer an issue of process – creating and taking to market a 300-page book – it’s about thinking more strategically and adopting a consumer-driven mind-set to create more valuable content that reaches the right audience, in the right way.
This ultimately means . . .
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