The world is your R&D department

Haier CEO Zhang Ruimin believes that innovation capacity is related to the degree to which resources can be integrated. ‘Wikinomics argues that the world is your R&D department.’

Thus, R&D should be an open platform. In the past, companies tended to treat research and development as a very confidential department, but if research and development is moved onto an open platform, there is an unexpected amplification of resources. P&G's former Chief Operating Officer discussed this with Zhang Ruimin. Procter & Gamble’s product range is large, and consistent with the needs of users . . .

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