In an era dominated by short-form content, AI-generated insights, and constant digital noise, why do serious business leaders still write serious business books?

Join Thinkers50 co-founder Stuart Crainer, CEO Mikko Leskelä, and Amplify Publishing Group founder and CEO Naren Aryal for a two-hour LinkedIn Live exploring the enduring and evolving business case for writing a business book.

Across two in-depth sessions featuring prominent business authors, we’ll examine how books build authority, crystallise ideas, shape markets, and create long-term strategic value. Is a business book still the ultimate credibility signal? Does it generate revenue directly – or does it unlock something far more powerful?

From positioning and publishing models to platform-building and intellectual legacy, this program will unpack what it truly takes to write a book that matters, and whether the investment of time, reputation, and capital pays off.

Whether you’re a founder, CEO, academic, consultant, or aspiring thought leader, this session will challenge assumptions and offer candid insights from those who have done it.