2011 Ranking: #14
The dilemma of what to measure is as old as business itself. From Frederick Taylor's scientific management at the turn of the twentieth century to contemporary notions of shareholder value, managers have sought re-assurance and motivation in measurement. The trouble is that measurement tends to be one dimensional. Enter the balanced scorecard which links strategic objectives to comprehensive indicators. Stuart Crainer interviews David Norton, the balanced scorecard's co-creator.
The balanced scorecard first saw the light of day early . . .
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