Letter to the CEO: Alex Osterwalder & Yves Pigneur

Dear CEO

A recent McKinsey study (McKinsey Global Innovation Survey) shows that 80 per cent of your CEO peers think that their current business model is at risk. The research also shows that a mere 6 per cent of your executives are satisfied with the innovation process in your organization.

You have been excellent at executing and improving your proven and successful business models. But as the research above shows, you have not yet found the answer to inventing entirely new business models, value propositions, and growth engines.

In fact, managing the present is taking oxygen away from inventing the . . .

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