The CSO Playbook showcases some of the very best thinkers and business leaders in the field of strategy implementation and beyond. Thinkers50 ranked and award-winning thinkers are featured including Anil Gupta, Haiyan Wang, Rita McGrath, Antonio Nieto Rodriguez, Alessandro Di Fiore and Julian Birkinshaw. The result is a unique and compelling collection of valuable experiences, research and insights and recommendations to help transform strategies into great results.
Table of contents
- Preface – Ricardo Viana Vargas
 - Foreword – Joseph Cahill
 - How strategy got here – Stuart Crainer & Des Dearlove
 - Why implementing strategy is like flying a kite – Rita Gunther McGrath
 - Engineer strategy as a system – Eric Rebentisch & George Roth
 - Ten questions to help you turn strategy into reality – Ricardo Viana Vargas & Edivandro Conforto
 - Your change needs a strategy – Martin Reeves, Simon Levin, Jack Fuller & Fabien Hassan
 - Five traps to avoid in strategy execution – Anil K. Gupta & Haiyan Wang
 - Leading change in turbulent times Perry Keenan, Jeanne Kwong Bickford, Michelle Russell, Greg Meyding, Tapio Schrey & Connor Currier
 - Why executives struggle to execute strategy – Ron Carucci
 - The CSO in a diversified conglomerate – Nirmalya Kumar
 - People are your Strategy – Claudio Garcia
 - Creating the future, together – Philippa Hardman & Chris Nichols
 - Agile planning – Alessandro Di Fiore
 - Dear CSO – Julian Birkinshaw & Jonas Ridderstråle
 - Embracing the future – Margaret Heffernan
 - Difficult truths – Deborah Rowland
 - Medium-Term Inc. – Dominic Houlder & Nandu Nandkishore
 - The How tool for strategy implementation – Vlatka Hlupic
 - Insights from NASA – Loizos Heracleous, Steven Gonzalez & Douglas Terrier
 - Execution is a people problem, not a strategy problem – Peter Bregman
 - Successful implementation begins with trust – Deepa Prahalad
 - Four key points for successful strategy execution – Mohammed A. Alabbadi
 - Managing complexity: Have we reached the tipping point? – Richard Straub
 - Four types of strategy work: Choosing the right implementation approach – Josef Oehmen, Diana Velasco & Pelle Willumsen
 - Building bridges rather than burning them: The new strategy of collaboration and growth – Mark Esposito & Terence Tse
 - Strategy implementation: The Chinese way – Mark Greeven & Antonio Nieto-Rodriguez
 - How to use small wins to build trust – Andrew Shipilov
 - Leading agility – Tina Moe
 - Platform strategy: Creating a position of leadership in your industry ecosystem – Sangeet Paul Choudary
 
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