André Hoffmann: Profit Alone is No Measure of Success

What if the real purpose of business is not simply to make money, but to serve humanity?

André Hoffmann is vice chairman of Roche Holding, co-founder of Intent, and co-author of The New Nature of Business: The Path to Prosperity and Sustainability. In this rich conversation with Thinkers50 CEO Mikko Leskelä and Kulleni Gebreyes, vice chair and US life sciences and healthcare industry leader at Deloitte, André challenges the traditional view that financial capital alone defines success. Instead, leaders must recognise:

• Three other forms of capital: natural, social, and human 
• Why being an environmentalist and a capitalist is not a contradiction 
• Nature is our life support system; if we destroy it, we destroy ourselves
• It’s not how you spend the money that matters, it’s how you make it 
• Business should and can be a force for good in solving humanity’s biggest problems 

Discover how leaders can align profit and purpose, prosperity and sustainability, and ultimately become good ancestors.

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