Among the most intriguing of Roger Martin’s wide ranging work is his long-term collaboration with Procter & Gamble CEO AG Lafley. Lafley and Martin are the co-authors of Playing to Win, How Strategy Really Works. When we spoke in 2013 on the book’s publication, we began by asking Roger Martin about the big idea behind the book:
The big idea is you can make strategy simple, fun and effective. I don’t think many people would say their strategy process, the job of putting together a strategy for their company, is any one . . .
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